Asian Journal of Current Research

The present study was conducted in District Ludhiana of Punjab state to know about perception of non-vegetarian consumers about backyard poultry farming. The study was conducted by personally interviewing randomly selected Urban (Group A, n=50) and Rural (Group B, n=50) non vegetarian consumers. None of the respondent was above 60 years. Most of the non vegetarian consumers were having education level of graduation. Majority of the respondents were consuming non vegetarian food 1-2 times per week.  Most of the Group A consumers were purchasing non vegetarian products from local market, while Group B consumers were  purchasing it from farmers. Most of the Group A consumers has no knowledge about breeds of backyard poultry. A large chunk of consumers belonging to both Group A and Group B did not know about differences between exotic and indigenous breed. The present study highlighted the importance of strengthening of extension activities related with backyard poultry and strengthening of marketing linkages of backyard poultry farmers to the urban consumers. Fast-tracking the supply of a backyard poultry farmer’s produce to a city dweller’s doorstep ensures fresher, higher-quality food by reducing transit time, which helps to minimize spoilage and waste. It also expands market access for farmers, increases convenience for consumers, supports local economies, and can lower environmental impact by reducing transportation distances. Overall, it enhances food security and fosters a more efficient food system.