Nutrition Marketing and Nutrient Profiling Models with Regard to Packaged Snack Foods: A Literature Review
Amisha Bhatnagar
Department of Food and Nutrition, Punjab Agricultural University, Ludhiana, India.
Monika Choudhary *
Department of Food and Nutrition, Punjab Agricultural University, Ludhiana, India.
Prabhdeep Kaur
Department of Food and Nutrition, Punjab Agricultural University, Ludhiana, India.
*Author to whom correspondence should be addressed.
Abstract
Background: Snacking habits are changing towards healthier options as a result of growing consumer awareness, which is making nutrition and health important components of modern food culture. Nutrition-related claims may help consumers and desk job doers to make healthier choices. The food labels carrying nutritional information and health benefit of the product is very much revealing from a health point of view.
Methods: This review is an attempt to document nutrition marketing with regard to packaged snack foods, nutrient profiling models for categorization of packaged snack foods and complacency of packaged snack foods with respect to nutrient claim and health claim.
Results: Nutritional information available on products is helping consumers in making healthier choices along with products having any health or nutrition-related claims are fascinating consumers and are considered as a good marketing strategy for snack food manufactures. But, researchers pertaining to health and nutrition-related claims have documented an insignificant impact of these claims on consumer’s decision--making about purchasing packaged snack foods.
Keywords: Nutrition marketing, nutrient profiling models, nutrient and health claim, packaged snack foods