Leveraging Mobile Technology to Enhance Sustainable Agriculture: Insights from Tamil Nadu, India
S. Usha Nandhini
*
School of Agricultural Sciences, Division of Agricultural Economics, Karunya Institute of Technology and Sciences, Coimbatore, Tamil Nadu, India.
V. Kavitha
School of Agricultural Sciences, Division of Agricultural Economics, Karunya Institute of Technology and Sciences, Coimbatore, Tamil Nadu, India.
*Author to whom correspondence should be addressed.
Abstract
In today's technological era mobile phones are an important tool that helps farmers to access updated information in the fast and in easiest way. Mobile Phone apps help the farmers in delivering information on marketing and marketing cost, Market linkage, promotion of rural extension support, farming methods and ideas, etc. The main objective of this study is to understand India’s upcoming mobile phone application trends, to evaluate the farmer respondents' access to agricultural mobile phones and applications, to examine rural farmers' perceptions and opinions of agricultural mobile apps. Out of the entire sample size of 220 farmers, 60 percent of the farmers were aware of mobile phones applications.
Keywords: Mobile phone app, Heckman Probit model