FACTORS AFFECTING THE ADOPTION OF MOBILE PAYMENT SYSTEM AMONG MILLENNIALS AND GENERATION X IN MALAYSIA
HASLINDAR IBRAHIM *
School of Management, Universiti Sains Malaysia, Malaysia.
AFIZAR AMIR
LS Cemerlang Ent., Malaysia.
DEEPAA DARSHANIE LIM ARUMUGAN
School of Management, Universiti Sains Malaysia, Malaysia.
*Author to whom correspondence should be addressed.
Abstract
This study investigates factors affecting the adoption of mobile payment systems among Millennials and Generation X in Malaysia by applying the Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB), the Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT). The online questionnaire was conducted to collect data from 103 respondents. By using the regression analysis, the findings show that effort expectation and social influence are significant to adopting a mobile payment system among Millennials and Generation X in Malaysia. In contrast, performance expectations, perceived risk, and perceived cost are insignificant. The study has improved the understanding of Millennial and Generation X’s perception on mobile payment systems in Malaysia. Some recommendation to enhance the usage of mobile payment system among the Millennials and Generation X in Malaysia is provided at the end of the study.
Keywords: Mobile payment, effort expectation, social influence, perceived risk, perceived cost