THE INNOVATION AS POINT OF GROWTH OF SME’S (CROSS CULTURAL CHINA AND MEXICO)

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Published: 2015-10-14

Page: 221-232


JESÚS SALVADOR VIVANCO FLORIDO *

University of Aguascalientes Mexico, Mexico.

*Author to whom correspondence should be addressed.


Abstract

Based on the importance of the SME’s at Mundial level, and due to the high mortality rate of the SME’s in China and Mexico, in the present paper is made an articles compilation referred to Innovation strategies for SME’s develop and growth in China and Mexico, with the purpose to analyze and compare them in order to identify the problems that Mexican and Chinese SME’s have, for to detect the similarities and differences and  identify the strategies managed in both countries; the analysis show some Innovation strategies used in China and not in Mexico and vice versa, information that could be useful for to complement the management approach of the SME’s in China and Mexico for to develop and make growth the SME's.

Keywords: SME’s, innovation, strategies, develop, growth


How to Cite

FLORIDO, J. S. V. (2015). THE INNOVATION AS POINT OF GROWTH OF SME’S (CROSS CULTURAL CHINA AND MEXICO). Journal of Global Economics, Management and Business Research, 5(4), 221–232. Retrieved from https://ikprress.org/index.php/JGEMBR/article/view/2119

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