A STUDY ON "INFLUENCES OF WESTERN CONSUMERISM"
TARIQ MAHMOOD *
Department of Islamic Studies, Bahauddin Zakariya University (BZU), Multan, Pakistan.
ABDUL QUDDUS SUHAIB
Department of Islamic Studies, Bahauddin Zakariya University (BZU), Multan, Pakistan.
*Author to whom correspondence should be addressed.
Abstract
No doubt, in the present era of globalization, materialism and consumerism are dominated in mostly developed countries but the developing countries are not free from the influences of consumerism. For the authenticity and for the logic of these effects and influences, the historical proverb " the poor always imitate the rich" shows even within the country and even with the society of a country, this seems true because in every society whether it is Muslim or non Muslim, the trend of imitating the rich by the poor is found. So, at broad level, the influences and effects of one country spreads in the other countries that were indulging in trade or have common boundary and even due to globalization, these influences are prevailing day by day. In short, in this article, brief study is presented to show the influences of Western consumerism.
Keywords: Consumerism, culture, developed, developing countries