Transforming Wealth Management: A Comprehensive Digital Maturity Model
Boško Simić *
School of Business, University of Applied Sciences and Arts Northwestern Switzerland FHNW, Switzerland and School of Business and Management, Institut Teknologi Bandung, Indonesia.
Stella Gatziu Grivas
School of Business, University of Applied Sciences and Arts Northwestern Switzerland FHNW, Switzerland.
Oktofa Yudha Sudrajad
School of Business and Management, Institut Teknologi Bandung, Indonesia.
*Author to whom correspondence should be addressed.
Abstract
The wealth management industry faces increasing pressure to improve digital capabilities due to evolving client expectations, stringent regulatory demands, and competition from new digital competitors. This paper presents a digital maturity model specifically designed for wealth management firms, developed through an iterative process involving industry expert input and extensive literature review. The model was integrated into the ABILI platform, a digital consulting tool created by AbiliCor, to facilitate its practical application. The ABILI platform provides real-time strategic guidance, enabling wealth management firms systematically assess and enhance their digital maturity. The model aids firms in identifying improvement areas, prioritizing digital initiatives, and implementing effective strategies to enhance client service and operational efficiency. Findings indicate that the maturity model can significantly support firms in staying competitive and adapting to the rapidly changing digital landscape. The paper concludes that the ABILI platform, enhanced by the digital maturity model, is a valuable resource for wealth management firms seeking to maintain a competitive advantage and deliver greater client services in the digital age.
Keywords: Digital maturity, wealth management, digital transformation, maturity model, strategic consulting