Indonesian Tourism Industry Development Strategy through the Local Pride: Case Study of Pinarak Bojonegoro Program at East Java
Junadi
Public Administration, Social and Political Science Faculty, Bojonegoro University, Indonesia.
Ana Kumalasari *
Public Administration, Social and Political Science Faculty, Bojonegoro University, Indonesia.
Meilinda Putri Hariyono
Public Administration, Social and Political Science Faculty, Bojonegoro University, Indonesia.
Hussein Gibreel Musa Salih
Art and Language Faculty, Khartoum University, Sudan.
*Author to whom correspondence should be addressed.
Abstract
This study analyzes the strategies implemented by the local government of Bojonegoro Regency to develop its tourism sector through the Pinarak Bojonegoro initiative. Using a qualitative descriptive method, data were collected through in-depth interviews, field observations, and document analysis, with a focus on government policies, promotional strategies, infrastructure development, and SWOT analysis. The findings highlight government commitment, cultural assets, and structured policies as key drivers of tourism development. However, challenges such as limited promotional strategies, inadequate human resources, and infrastructure deficiencies hinder optimal progress. Despite these obstacles, opportunities in digital marketing, regional collaborations, and sustainable tourism initiatives provide potential growth avenues. The study recommends enhancing tourism branding, improving infrastructure, strengthening human resource development, integrating tourism packages, and fostering sustainability. By implementing these strategies, Bojonegoro can position itself as a leading tourism hub in East Java, attract more visitors, and enhance local economic development while preserving cultural heritage and environmental sustainability.
Keywords: Tourism development, government strategy, SWOT analysis, sustainable tourism, Bojonegoro