Integrating Sustainable Development Goals into Digital Marketing Strategies: An Empirical Evidence from India
Seelam Sreekanth *
Department of Commerce, Sri Venkateswara University, Tirupati-517502, Andhra Pradesh, India.
Karnamkota Siva
Department of Commerce, Sri Venkateswara University, Tirupati-517502, Andhra Pradesh, India.
P. Mohan Reddy
Department of Commerce, Sri Venkateswara University, Tirupati-517502, Andhra Pradesh, India.
*Author to whom correspondence should be addressed.
Abstract
Background: In the era of digital revolution, companies are progressively aligning their marketing practices with the Sustainable Development Goals (SDGs) to promote responsible, inclusive, and sustainable growth. India, as a dynamic emerging economy with a rapidly expanding digital ecosystem, offers a vital platform for examining how sustainability values are incorporated into corporate communication strategies.
Aim: This study examines how different industries and corporate sectors in India incorporate SDG objectives into their digital marketing initiatives and compares the intensity and effectiveness of such integration across sectors.
Method: The study depends on secondary data sources, including official reports from NITI Aayog, UN SDG India Index, corporate sustainability reports, and digital marketing campaign documents.
Results: The analysis highlights that industries such as FMCG, banking, and e-commerce actively employ digital platforms to promote sustainability narratives related to environmental protection, responsible consumption, and social inclusion. In contrast, sectors such as agriculture and traditional manufacturing demonstrate moderate levels of integration, often limited by technological adaptation and strategic focus.
Conclusion: The study emphasizes that digital marketing serves not merely as a promotional channel but as a transformative tool for advancing SDG awareness, strengthening stakeholder trust, and fostering sustainable development within India’s evolving business landscape.
Keywords: SDGs, digital marketing, sustainability communication, green branding, inclusive growth